How Bonita moves 3 million files a day for global content delivery

The challenge

Premiere Digital Exchange (PDX) needed to move content both ways: in from creators, out to distributors. That meant interfacing with metadata for every file — cast, crew, release dates — across 40 to 45 languages of audio, subtitles, and metadata. The system had to catalogue what came in, identify its source, type, and language, and confirm every required file was present before building a work order for a retailer, on a specific date.

What changed

Bonita now orchestrates PDX's microservices-based architecture, scaling pieces of the system independently without disrupting the rest. Automated checks run the workflow, and Bonita calls in a human only when one is genuinely needed. Because PDX serves external customers, not just internal teams, APIs are exposed so third parties can build their own interfaces on top of it.

How it came together‍

Geoff Bloder, CTO of Premiere Digital Services, describes the choice as deliberate: automation had to leave room for humans to train the system, review results, and step in where judgment was required. Over four years, the system evolved to Version 2.0. In the twelve months before one customer's worldwide launch, the team prepared the system for scale — and when the launch came, it delivered 50 shows in 45 languages across 107 territories, more than 6,000 media assets in total.

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